Distribution means new audiences and process means more content
DISTRIBUTION = PROCESS + ANALYTICS
Pages or profiles?
Algorithm = loss of control
1. Users chose favourites. Settings - news feed preferences = prioritise who to see first. 2. Remember to tag people cc
A small tagline
Know the insights
Reach Engagement Likes
Total Reach is unique people who have seen any content associated with your Page (7 days). Post Reach is unique people who have seen your posts. People Engaged is the number who have clicked, liked, commented on or shared your posts during the last 7 days. Likes, Comments, Shares and Post Clicks show the totals for these actions in the last 7 days.
You need to use Grytics or another external solution for group analytics. (five groups allowed for free) only basic analysis offered.
Paid content on Facebook and Twitter = boost posts (ROI) when best time to do it and for how long? are you equip to ride the wave within an hour?
More on messenger than the social network
Click on ... (more) for apps such as Doodle Draw Game to draw collaboratively. Use Facebook Messenger for desktop. Other functions: location (for verification too), video chat, pin groups
Annoyingly compelling to the under 24s
Snapchat's Live Stories allows people in a specific location to contribute to a crowdsourced video piece the whole community can view. Snapchat lets users write and draw on top of content from publishers n Discovery before sharing with friends (tap and hold then edit)
Chat encryption for the masses
62 million monthly users in Iran, India, Iraq, Uzbekistan, Spain. Channels allowing broadcasts access to an unlimited number of users; open source code and bot API; seamless syncing across mobiles, tablets, and PCs; ability to send multiple file types, including docs, MP3s, video, images, and compressed files of up to 1.5 gigabytes.
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Does provide a means of reaching Chinese diaspora outside the country (Weixin inside China). Connect to friends via nearby “radar”; “shake” phone to connect with others shaking at that moment; enter walkie-talkie mode; official brand platform with CMS; free and paid stickers and coupons; share multimedia files
A small tagline
Sept 2015 900 million mark for monthly, active users. BBC News was the first to experiment with editorial content on WhatsApp in 2014, most notably with its Ebola WhatsApp “lifeline” information service targeting those in West Africa. Used to solicit audience opinion and contributions particularly language services.
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Publishers joined in November 2014 with the launch of Public Chats, a format whose name accurately describes its functionality. News organizations on the platform generally utilize Viber to broadcast text-based group discussions between their team members to the web in real time
An email service provider
Allows plain text or RSS to email newsletters. Tinyletter offers even simpler options.
Making the most of your video content
Over a billion users–almost a third of all people on the Internet
1. Present the account well, promote it on other channels and add links top right corner.
2. Cultivate conversation include calls to action.
3. Optimise your story with great titles and thumbnails that are both clickale and shareable across devices and platforms.
4. If you can team up reactivate broadcast or archive content to generate new value.
5. Become the trusted, go-to source
7. YouTube provides a large amount of data to support channels in making the right choices, including information on who likes or dislikes videos; viewers' age, location, language; how long people watch content and at what point they leave
CJ Chivers New York Times
Use it to 1. highlight feature content 2. resurface archive content under a new theme 3. Respond to a news event by creating a board 4. Show local knowledge, connections, interests. 5. Reach new audiences. Note that Pinterest analytics are poor unless you pay for business.
News organisations are increasingly seeing group hosting as a way to connect with audiences. Be sure who else is hosting if it's not you
Fast becoming the most popular content distribution type thanks to easy recording and editing
Fantastic news and publishing platforms for great stories and investigations = new audiences
Interested in joining up with a team to produce in-depth reporting and get paid? Be the go-to person for your region
It's not about stealing or syndicating but rather being known for great stories
Rumble viral - US agency across Vines etc. $3-500
Storyful - News Int so expensive 160+vat
Break - expensive £200
Jukin media - nice network £1-120
News flare - good for UK. They licence things and have very clear copyright but they do that through an app they do they have lifting. Deal is £80+vat
Defy media - same company as break clips
Video plugger - not great.
Viral hog - live leak
PROCESS TO CONTENT
Scraping Aggregating Curating Automating
Recipes If This Then That
A very powerful tool to connect accounts and move content automatically. Search through pre-existing recipes. Eg favourites in Twitter automatically to Diigo; new blog posts to Facebook page
Diigo Pocket Readlater
Using social bookmarking is the best way to share links, create group reading lists, feeds and more. Tags let you find and improve your research
Simple but effective
Set up to email you with updates from around the web. Good for tracking topics and your news organisation. When you set up the alert key word and 'select options' for content type, time etc
Page2Rss allows you to create an RSS feed from any website. The main building block of content movement. Netvibes, Flipboard and Addictomatic for content gathering
Segments allow you to drill down. To find out, of the people coming to the site from Scotland how many of them are from mobile devices Reporting Audience Geo Location click on UK + add new segment Technology Mobile. Just remove the segment (you can always re-add it) save the segment. Go into Behaviour new versus returning and + segment - you are now applying that segment to new report, so how many new versus returning are from Scotland.
Important for removing and manipulating data such as taking out your own IP addresses. Search ‘what is my ip address’ on Google then: Admin view (all website data) filters + new filter, filter name predefined select filter type: exclude traffic from IP addresses equal to save. Search through other filters to see what is of use to you: + new filter custom select field