Distribution means new audiences and process means more content
DISTRIBUTION = PROCESS + ANALYTICS
Pages or profiles?
Different functions
Using a profile (under 5000 friends) helps organic reach and offers a different journalism. Change the profile picture or cover photo = notifications + user picture.
Be seen
Algorithm = loss of control
1. Users chose favourites. Settings - news feed preferences = prioritise who to see first. 2. Remember to tag people cc
Responsive Badge
A small tagline
To get ‘very responsive to messages’ badge (need response rate of 80% and a media response time of 5 mins) Instant Replies aren't included in your Page's response rate or response time
Know the insights
Reach Engagement Likes
Total Reach is unique people who have seen any content associated with your Page (7 days). Post Reach is unique people who have seen your posts. People Engaged is the number who have clicked, liked, commented on or shared your posts during the last 7 days. Likes, Comments, Shares and Post Clicks show the totals for these actions in the last 7 days.
For more in depth
Simply measured
A round up of good advice to look into on Facebook analytics and alternative tools. To analyze your followers and content free reports here
Facebook Group
Grytics
You need to use Grytics or another external solution for group analytics. (five groups allowed for free) only basic analysis offered.
Paid content?
Boosted post
Paid content on Facebook and Twitter = boost posts (ROI) when best time to do it and for how long? are you equip to ride the wave within an hour?
Facebook Messenger
More on messenger than the social network
Click on ... (more) for apps such as Doodle Draw Game to draw collaboratively. Use Facebook Messenger for desktop. Other functions: location (for verification too), video chat, pin groups
Snapchat
Annoyingly compelling to the under 24s
Snapchat's Live Stories allows people in a specific location to contribute to a crowdsourced video piece the whole community can view. Snapchat lets users write and draw on top of content from publishers n Discovery before sharing with friends (tap and hold then edit)
Telegram
Chat encryption for the masses
62 million monthly users in Iran, India, Iraq, Uzbekistan, Spain. Channels allowing broadcasts access to an unlimited number of users; open source code and bot API; seamless syncing across mobiles, tablets, and PCs; ability to send multiple file types, including docs, MP3s, video, images, and compressed files of up to 1.5 gigabytes.
Wechat
A small tagline
Does provide a means of reaching Chinese diaspora outside the country (Weixin inside China). Connect to friends via nearby “radar”; “shake” phone to connect with others shaking at that moment; enter walkie-talkie mode; official brand platform with CMS; free and paid stickers and coupons; share multimedia files
Whatsapp
A small tagline
Sept 2015 900 million mark for monthly, active users. BBC News was the first to experiment with editorial content on WhatsApp in 2014, most notably with its Ebola WhatsApp “lifeline” information service targeting those in West Africa. Used to solicit audience opinion and contributions particularly language services.
Viber
A small tagline
Publishers joined in November 2014 with the launch of Public Chats, a format whose name accurately describes its functionality. News organizations on the platform generally utilize Viber to broadcast text-based group discussions between their team members to the web in real time
MailChimp
An email service provider
Allows plain text or RSS to email newsletters. Tinyletter offers even simpler options.
VIDEO CHANNELS
Making the most of your video content
YouTube
Over a billion users–almost a third of all people on the Internet
1. Present the account well, promote it on other channels and add links top right corner.
2. Cultivate conversation include calls to action.
3. Optimise your story with great titles and thumbnails that are both clickale and shareable across devices and platforms.
4. If you can team up reactivate broadcast or archive content to generate new value.
5. Become the trusted, go-to source
6. Provide pop-up windows or banners in the videos, links to websites using Cards or fundraising having a presenter or graphic point out other options to viewers
7. YouTube provides a large amount of data to support channels in making the right choices, including information on who likes or dislikes videos; viewers' age, location, language; how long people watch content and at what point they leave
Vimeo
Vine
DailyMotion
Ustream
Instagram
In depth and investigations
Some beautiful storytelling with Instagram. Start a campaign that people can get behind. Use hashtags. Create brilliant posts on Instagram. More advice on what works. Ukraine summer 2014 . Tagsforlikes and tagstagram for hashtags. For long form storytelling
Pinterest
CJ Chivers New York Times
Use it to 1. highlight feature content 2. resurface archive content under a new theme 3. Respond to a news event by creating a board 4. Show local knowledge, connections, interests. 5. Reach new audiences. Note that Pinterest analytics are poor unless you pay for business.
Tumblr
Short form blogging
Photo groups
Flickr 500px
News organisations are increasingly seeing group hosting as a way to connect with audiences. Be sure who else is hosting if it's not you
TuneinRadio
From phone to radio show
Distribute content within investigative news networks, create shows specific to a crisis.
Audioboom
Direct distribution from your phone
Record up to 10 mins from your phone. Connect with top content on exiled media from Frontline Club. Edit meta data before saving.
Soundcloud
Upload and portable
A great place to upload audio from desktop with good tagging, search and titles: a standalone news element to use with other stories.
Podcast
RSS via iTunes
You can connect your blog with iTunes to create a podcast whenever audio is included in the post.
Publishing platforms
Medium
Linkedin pulse
Wikipedia pages
Subreddits
Quora
Fantastic news and publishing platforms for great stories and investigations = new audiences
Collaborative journalism
Stringr
Beaconreader
Yournalism.nl
Publish.org
payDesk/Newsfixed
Demotix
Interested in joining up with a team to produce in-depth reporting and get paid? Be the go-to person for your region
Mainstream
Guardian Witness
BBC Worldservice
Huffington Post
It's not about stealing or syndicating but rather being known for great stories
Syndicate
Video sales
Rumble viral - US agency across Vines etc. $3-500
Storyful - News Int so expensive 160+vat
Break - expensive £200
Jukin media - nice network £1-120
News flare - good for UK. They licence things and have very clear copyright but they do that through an app they do they have lifting. Deal is £80+vat
Defy media - same company as break clips
Video plugger - not great.
Viral hog - live leakPROCESS TO CONTENT
Scraping Aggregating Curating Automating
IFTTT
Recipes If This Then That
A very powerful tool to connect accounts and move content automatically. Search through pre-existing recipes. Eg favourites in Twitter automatically to Diigo; new blog posts to Facebook page
AUTOMATED SCRAPING
SpundgePaper.li Scoop.it
Paper.li is great to filter your stream of inbound content (it curates from what is destinated to you pulls in content from: Twitter, Facebook and around the web up to 25 feeds.), while Scoop.it is designed to help you publish (by means of curation) an outbound media. Spundge for journalism
SOCIAL BOOKMARKING
Diigo Pocket Readlater
Using social bookmarking is the best way to share links, create group reading lists, feeds and more. Tags let you find and improve your research
GOOGLE ALERTS
Simple but effective
Set up to email you with updates from around the web. Good for tracking topics and your news organisation. When you set up the alert key word and 'select options' for content type, time etc
RSS feeds
Move content
Page2Rss allows you to create an RSS feed from any website. The main building block of content movement. Netvibes, Flipboard and Addictomatic for content gathering
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Clare Cook Online
