Pages or profiles?
Using a profile (under 5000 friends) helps organic reach and offers a different journalism. Change the profile picture or cover photo = notifications + user picture.
Algorithm = loss of control
1. Users chose favourites. Settings - news feed preferences = prioritise who to see first. 2. Remember to tag people cc
A small tagline
To get ‘very responsive to messages’ badge (need response rate of 80% and a media response time of 5 mins) Instant Replies aren't included in your Page's response rate or response time
Know the insights
Reach Engagement Likes
Total Reach is unique people who have seen any content associated with your Page (7 days). Post Reach is unique people who have seen your posts. People Engaged is the number who have clicked, liked, commented on or shared your posts during the last 7 days. Likes, Comments, Shares and Post Clicks show the totals for these actions in the last 7 days.
For more in depth
A round up of good advice to look into on Facebook analytics and alternative tools. To analyze your followers and content free reports here
You need to use Grytics or another external solution for group analytics. (five groups allowed for free) only basic analysis offered.
Paid content on Facebook and Twitter = boost posts (ROI) when best time to do it and for how long? are you equip to ride the wave within an hour?
More on messenger than the social network
Click on ... (more) for apps such as Doodle Draw Game to draw collaboratively. Use Facebook Messenger for desktop. Other functions: location (for verification too), video chat, pin groups
Annoyingly compelling to the under 24s
Snapchat's Live Stories allows people in a specific location to contribute to a crowdsourced video piece the whole community can view. Snapchat lets users write and draw on top of content from publishers n Discovery before sharing with friends (tap and hold then edit)
Chat encryption for the masses
62 million monthly users in Iran, India, Iraq, Uzbekistan, Spain. Channels allowing broadcasts access to an unlimited number of users; open source code and bot API; seamless syncing across mobiles, tablets, and PCs; ability to send multiple file types, including docs, MP3s, video, images, and compressed files of up to 1.5 gigabytes.
A small tagline
Does provide a means of reaching Chinese diaspora outside the country (Weixin inside China). Connect to friends via nearby “radar”; “shake” phone to connect with others shaking at that moment; enter walkie-talkie mode; official brand platform with CMS; free and paid stickers and coupons; share multimedia files
A small tagline
Sept 2015 900 million mark for monthly, active users. BBC News was the first to experiment with editorial content on WhatsApp in 2014, most notably with its Ebola WhatsApp “lifeline” information service targeting those in West Africa. Used to solicit audience opinion and contributions particularly language services.
A small tagline
Publishers joined in November 2014 with the launch of Public Chats, a format whose name accurately describes its functionality. News organizations on the platform generally utilize Viber to broadcast text-based group discussions between their team members to the web in real time
An email service provider
Allows plain text or RSS to email newsletters. Tinyletter offers even simpler options.
Making the most of your video content
Over a billion users–almost a third of all people on the Internet
1. Present the account well, promote it on other channels and add links top right corner.
2. Cultivate conversation include calls to action.
3. Optimise your story with great titles and thumbnails that are both clickale and shareable across devices and platforms.
4. If you can team up reactivate broadcast or archive content to generate new value.
5. Become the trusted, go-to source
6. Provide pop-up windows or banners in the videos, links to websites using Cards or fundraising having a presenter or graphic point out other options to viewers
7. YouTube provides a large amount of data to support channels in making the right choices, including information on who likes or dislikes videos; viewers' age, location, language; how long people watch content and at what point they leave
In depth and investigations
Some beautiful storytelling with Instagram. Start a campaign that people can get behind. Use hashtags. Create brilliant posts on Instagram. More advice on what works. Ukraine summer 2014 . Tagsforlikes and tagstagram for hashtags. For long form storytelling
CJ Chivers New York Times
Use it to 1. highlight feature content 2. resurface archive content under a new theme 3. Respond to a news event by creating a board 4. Show local knowledge, connections, interests. 5. Reach new audiences. Note that Pinterest analytics are poor unless you pay for business.
Short form blogging
News organisations are increasingly seeing group hosting as a way to connect with audiences. Be sure who else is hosting if it's not you
From phone to radio show
Direct distribution from your phone
Record up to 10 mins from your phone. Connect with top content on exiled media from Frontline Club. Edit meta data before saving.
Upload and portable
A great place to upload audio from desktop with good tagging, search and titles: a standalone news element to use with other stories.
RSS via iTunes
Fantastic news and publishing platforms for great stories and investigations = new audiences
Interested in joining up with a team to produce in-depth reporting and get paid? Be the go-to person for your region
It's not about stealing or syndicating but rather being known for great stories
Rumble viral - US agency across Vines etc. $3-500
Storyful - News Int so expensive 160+vat
Break - expensive £200
Jukin media - nice network £1-120
News flare - good for UK. They licence things and have very clear copyright but they do that through an app they do they have lifting. Deal is £80+vat
Defy media - same company as break clips
Video plugger - not great.
Viral hog - live leak
PROCESS TO CONTENT
Scraping Aggregating Curating Automating
Recipes If This Then That
A very powerful tool to connect accounts and move content automatically. Search through pre-existing recipes. Eg favourites in Twitter automatically to Diigo; new blog posts to Facebook page
Paper.li is great to filter your stream of inbound content (it curates from what is destinated to you pulls in content from: Twitter, Facebook and around the web up to 25 feeds.), while Scoop.it is designed to help you publish (by means of curation) an outbound media. Spundge for journalism
Diigo Pocket Readlater
Using social bookmarking is the best way to share links, create group reading lists, feeds and more. Tags let you find and improve your research
Simple but effective
Set up to email you with updates from around the web. Good for tracking topics and your news organisation. When you set up the alert key word and 'select options' for content type, time etc
Page2Rss allows you to create an RSS feed from any website. The main building block of content movement. Netvibes, Flipboard and Addictomatic for content gathering
Acquisition To find out how people arrive on your site Acquisition all traffic channels explorer tab ‘source’ at the bottom. Direct is if they have added the URL specifically. If you look under Acquisition (formerly Traffic Sources) > Social > Network Referrals, you can see how Facebook stacks up against other top social networks for driving traffic to your website. You can drill down here for Pinterest analytics too.
To find where your audience are coming from Audience Geo Location. Click on the country for more detail eg city/town. You can use secondary dimension to add - so people from Scotland secondary dimension landing page will tell me where the people from Scotland came to first. Look across for average session duration, bounce rate etc, avg session duration.
Segments allow you to drill down. To find out, of the people coming to the site from Scotland how many of them are from mobile devices Reporting Audience Geo Location click on UK + add new segment Technology Mobile. Just remove the segment (you can always re-add it) save the segment. Go into Behaviour new versus returning and + segment - you are now applying that segment to new report, so how many new versus returning are from Scotland.
Important for removing and manipulating data such as taking out your own IP addresses. Search ‘what is my ip address’ on Google then: Admin view (all website data) filters + new filter, filter name predefined select filter type: exclude traffic from IP addresses equal to save. Search through other filters to see what is of use to you: + new filter custom select field